{"id":1323868,"date":"2014-01-08T09:49:00","date_gmt":"2014-01-08T09:49:00","guid":{"rendered":"https:\/\/blogue.rbe.mec.pt\/1323868.html"},"modified":"2026-05-14T00:52:01","modified_gmt":"2026-05-14T00:52:01","slug":"7-resolucoes-para-2014","status":"publish","type":"post","link":"https:\/\/projetos.dge.mec.pt\/rbe\/?p=1323868","title":{"rendered":"7 resolu\u00e7\u00f5es para 2014"},"content":{"rendered":"<div><a href=\"https:\/\/lh6.googleusercontent.com\/-YvhCwNv0sY4\/UsqzlN2zDyI\/AAAAAAAAnQY\/krEk4CfmssE\/s640\/blogger-image--1215038142.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"286\" src=\"https:\/\/projetos.dge.mec.pt\/rbe\/wp-content\/uploads\/2026\/05\/blogger-image-1215038142.jpg\" width=\"400\" \/><\/a><\/div>\n<div><\/div>\n<p><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">1. Measure more<\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">. Marketing programs that are tracked and measured against a goal \u2013 more Facebook likes, more visitors, an increase in funding, etc. \u2013 generally perform better than those that don\u2019t. There\u2019s no need to make it complicated. Start small \u2013 perhaps by\u00a0<\/span><a class=\"ext\" href=\"http:\/\/localhost\/1.%09http\/::marketing.njstatelib.org:blogs:2013:oct:30:tmcclary:use_facebook_insights_to_improve_your_posts\" style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\">tracking the success of individual Facebook posts<\/a><span style=\"background-image: url(http:\/\/marketing.njstatelib.org\/sites\/all\/modules\/extlink\/extlink.png); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\"><span class=\"ext\" style=\"background-image: url(http:\/\/marketing.njstatelib.org\/sites\/all\/modules\/extlink\/extlink.png); background-position: 100% 50%; background-repeat: no-repeat no-repeat; border: 0px; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px 12px 0px 0px; vertical-align: baseline;\"><\/span><\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">\u00a0\u2013 and expand to additional measures as you get comfortable.<\/span><br \/><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">2.Test one new social media platform<\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">. It\u2019s true that Facebook is the most popular social network, but it\u2019s not everyone\u2019s first \u2013 or only \u2013 choice. To reach a wider audience, expand to some of the other social networks to engage moms, teens or the business community. Pinterest, for example, is one of the fastest growing social networks, and is very popular with<\/span><a href=\"http:\/\/marketing.njstatelib.org\/blogs\/2013\/dec\/13\/how_public_libraries_are_using_pinterest\" style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\">women<\/a><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">.<\/span><br \/><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">3. Blog more often<\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">.\u00a0<\/span><a href=\"http:\/\/marketing.njstatelib.org\/blogs\/2013\/jul\/03\/tmcclary\/social_media_setup_part_7_your_public_library_blog\" style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\">Blogging<\/a><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">\u00a0is an excellent way to build authority with search engines, which value dynamic and frequently updated websites highly in their search algorithms. It\u2019s also a great platform for telling the public library\u2019s story and sharing your point of view.<\/span><br \/><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">4. Expand your\u00a0<\/span><a href=\"http:\/\/marketing.njstatelib.org\/blogs\/2013\/dec\/18\/how_to_build_your_email_marketing_list_in_2014\" style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\">email marketing list<\/a><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">. Email newsletters are perhaps the most favored activity among marketers. Sending a regularly scheduled email to subscribers is the best way to stay top of mind, even if most of us are overwhelmed with email.<\/span><br \/><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><br \/><\/span><span style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">5. Get more out of\u00a0<\/span><a href=\"http:\/\/marketing.njstatelib.org\/blogs\/2013\/jul\/08\/tmcclary\/how_to_set_up_twitter_lists\" style=\"border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\"><span style=\"border: 0px; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">Twitter<\/span><\/a><span style=\"background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;\">. This social network can be overwhelming, especially if you\u2019re following more than a few dozen accounts. Yet, it\u2019s a great source for news and trend information. Sort the people you\u2019re following into lists to make it more manageable and easier to find and curate interesting content.<\/span><\/p>\n<div>\n<div style=\"text-align: right;\"><span style=\"-webkit-text-size-adjust: auto; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\">Ler\u00a0mais <a href=\"http:\/\/marketing.njstatelib.org\/blogs\/2014\/jan\/02\/7_resolutions_for_marketing_your_public_library_in#.UsqFzJjFVBc.facebook\">&gt;&gt;<\/a>:<\/span><\/div>\n<p><span style=\"-webkit-text-size-adjust: auto; font-family: Arial, Helvetica, sans-serif; font-size: x-small;\"><br \/><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Measure more. Marketing programs that are tracked and measured against a goal \u2013 more Facebook likes, more visitors, an increase in funding, etc. \u2013 generally perform better than those that don\u2019t. There\u2019s no need to make it complicated. Start small \u2013 perhaps by\u00a0tracking the success of individual Facebook posts\u00a0\u2013 and expand to additional measures as you get comfortable.2.Test one new social media platform. It\u2019s true that Facebook is the most popular social network, but it\u2019s not everyone\u2019s first \u2013 or only \u2013 choice. To reach a wider audience, expand to some of the other social networks to engage moms, teens or the business community. Pinterest, for example, is one of the fastest growing social networks, and is very popular withwomen.3. Blog more often.\u00a0Blogging\u00a0is an excellent way to build authority with search engines, which value dynamic and frequently updated websites highly in their search algorithms. It\u2019s also a great platform for telling the public library\u2019s story and sharing your point of view.4. Expand your\u00a0email marketing list. Email newsletters are perhaps the most favored activity among marketers. Sending a regularly scheduled email to subscribers is the best way to stay top of mind, even if most of us are overwhelmed with email.5. Get more out of\u00a0Twitter. This social network can be overwhelming, especially if you\u2019re following more than a few dozen accounts. Yet, it\u2019s a great source for news and trend information. Sort the people you\u2019re following into lists to make it more manageable and easier to find and curate interesting content. Ler\u00a0mais &gt;&gt;:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,113],"tags":[],"class_list":["post-1323868","post","type-post","status-publish","format-standard","hentry","category-ambientes-digitais","category-redes-sociais"],"_links":{"self":[{"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/posts\/1323868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1323868"}],"version-history":[{"count":1,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/posts\/1323868\/revisions"}],"predecessor-version":[{"id":3095651,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=\/wp\/v2\/posts\/1323868\/revisions\/3095651"}],"wp:attachment":[{"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1323868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1323868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projetos.dge.mec.pt\/rbe\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1323868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}